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Pura Vida Bracelets


About Brand: A college graduation trip to Costa Rica turned into a life-changing business venture for two Southern California friends, Griffin Thall and Paul Goodman. Pura Vida” is Spanish for “pure life”, a Costa Rican philosophy that encourages the appreciation of life’s simple treasures. Slowing things down, celebrating good fortune, and refusing to take anything for granted embodies this laidback lifestyle. “Pura Vida” means choosing to live life to the fullest. It’s more than just a saying... it’s a lifestyle. Every Pura Vida Bracelet is carefully handcrafted by artisans in Costa Rica. The commitment to their craft is conveyed through the quality of their work. The artisan’s dedication to the “pura vida” way of life is demonstrated in the seemingly endless color combinations and innovative styles. Each bracelet is as unique as the person wearing it.

Key Pieces: The Yoga Girl Pack was created in collaboration with Rachel Brathen, an internationally renowned yoga instructor. A portion of the proceeds from the purchase of this pack goes toward benefitting the Barncancerfonden Charity. We also love the Kino Yoga Pack, which was created in collaboration with Kino MacGregor, author, international yoga teacher, Certified Fourth Series Ashtangi, and star of her popular YouTube Channel and Instagram @KinoYoga. A portion of the proceeds from the purchase of this pack goes towards benefitting the Yoga Gives Back Charity, which works to bring micro-lending programs, educational grants, and women’s community outreach to the Mysore, Bangalore and Bengal regions of India. Even with the support of one single yoga class you can make a real, measurable difference!

Why We Love Them: Not only do these bracelets enhance your look, but every bracelet purchased helps provide full-time jobs for local artisans in Costa Rica. They are beautifully and wonderfully made, and we love supporting them!

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"Versatile, pretty & glad to help people with jobs & causes!" (

"I love my yoga girl pack. I get many compliments on it and have turned a few friends onto Pura Vida bracelets. Can't wait to order a new pack soon!" (

"This pack is colorful and bright! So fun for this time of year. The bracelets are great quality, I haven't taken them off since I got them!" (

These bracelets are awesome! I wear mine 24/7. I have received so many complements on this stack" (

"I absolutely love it! Each bracelet is so well made and there are so many options on how to combine them. They look beautiful together!" (

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