About Brand: Inspired by the meaning of “Pura Vida”, which can be translated as living life to the fullest or pure life, friends Griffin Thall and Paul Goodman wanted to create a company that showed off the creativity and hard work of bracelet peddlers in Costa Rica. After traveling there, Thall and Goodman brought 400 bracelets home to San Diego and quickly sold out of the supply. Since then, Pura Vida has not only brought the bracelet peddlers in Costa Rica full-time jobs but also allows the world to see how the artisan’s commitment to their craft and “pura vida” lifestyle is demonstrated through the vibrant color combinations and unique styles.
Where to Wear It: With the “pura vida” lifestyle as the foreground of the company, the Pura Vida brand offers a laidback clothing style and comfortable design. Each garment is meant to invoke a casual demeanor and encourage enjoying the simple pleasures in life. Where these clothes for walks on the beach, lounging at home, hanging out with friends, or riding your bike around town.
Why We Love Them: We love the values of this brand and the mission behind it. Living a “pura vida” lifestyle reminds us to be in the moment and appreciate what life has to offer. The Pura Vida clothes offer comfort and style and encompass the hard work of the artisans in Costa Rica.