Electric & Rose


Born from a love of yoga, surf and sunny California living, Electric & Rose Clothing is the rad Venice Beach, CA clothing collaboration of Eric Balfour and fiance Erin Chiamulion.

The Electric & Rose Story

Electric & Rose is named after two iconic streets in the heart of our Venice Beach neighborhood. Designed and handmade in Los Angeles, we are inspired by our neighborhood’s off-beat combination of beachy yet urban tones and daring spirit. Our elevated tie dye, cozy fabrics, and breathable activewear are perfect for all  your life's adventures. Beach yoga, sunset surfs, backyard BBQs, hikes in the canyon, and bonfires under the stars.  Co-founders Erin Chiamulon and Eric Balfour started Electric & Rose in their garage in 2014.

Erin’s fine art background and Eric’s career as a film maker sparked the idea to create something together.

Their love for their neighborhood and each other created the perfect combination that inspired what is now Electric & Rose.

Why We Love Electric & Rose

Electric & Rose pieces speak to who we are. We are yogis, adventurers, lovers, explorers and seekers. These inspired designs reflect our individuality, our desire to stand out rather than fit in, and a constant journey to stay active, fit and healthy.

Electric & Rose looks stellar on the street and at home on the mat. There are no restrictions, guidelines or expectations in these inspiring styles, just live your life to the fullest in comfort and style. 

Most Popular Electric & Rose Yoga Clothes

Electric & Rose is known for their unique tie dye sets that are very electric & rose. Their pieces are feminine with a hint of edginess. Their fabric is a super soft and luxurious cotton blended with the perfect amount of stretch. Their joggers sets are so comfy you wont want to get out of them. 

Electric & Rose Leggings & Sweatpants

You'll also love the best-selling and super-comfy cotton Sunset Legging. These high-waisted leggings offer a buttery soft fabric, and a comfy high-rise fit making them perfect lounge leggings that you can practice in too.

Electric & Rose Sweatshirts & Sweatpants

Their sweat jogger/ pullover sets are “to dye” for (pun intended). They always release a matching tie dye set that is one of a kind - matching but not too much. You’ll find yourself wearing their comfy joggers & pullovers to bed and also out running errands on the weekend. 

Electric & Rose Crop Tops

Electric & Rose makes one of the most comfortable crop tops we've ever worn. The Grayson Crop Top is made with a cotton blend for extreme comfort and features fun tie-dye washes in trendy colors. Their bras are more of a t-shirt bra with medium support and a simple shelf bra. Their bra tops will quickly replace your traditional bras- no wires, no straps falling down and a super soft cotton against your skin. 

Electric & Rose Sizing 

Electric & Rose bottoms and bra tops run small so if you prefer a roomier fit or have a bigger bust we recommend sizing up.  Their sizes are pretty spot on with most: XS = 0-2 /  S = 4-6  / M = 6-8 / L = 10-12 / XL = 12-14

Tees, pullovers, and jumpers all run loose for that oversized Tomboy effect. If you have any additional sizing questions please contact us by phone, chat, or email for more sizing info. 

We're happy to pull it off the shelf, measure it, and try it on to help you find the perfect fit. Electric & Rose is also one of our top 6 USA Made Clothing brands!